As a matter of fact, picking the right website color scheme cam help your business grow. Beautiful websites can attract new customers, build trust and increase sales and revenues. This is why more and more business owners pay attention to colors in logo and web design for their next or existing project. If you want to expand your online business globally, you should pay more attention to your website design. If you want to build a website of online store and you wonder how to choose a website color scheme, you need to follow these useful recommendations:
Color Psychology
Color psychology is a powerful tool that can help you build a strong memorable brand and powerful online presence. Consequently, it’s extremely important to undestand what colors means and choose your web design colors carefully. For example, green is associated with wealth, health, freshness, tranquillity and nature. In reality, orange repsents enthusiasm, friendliness and crativity. Blue represents stability, security and trust; purple- royalty, success, wisdom, red-passion, eneergy, excitement. Next, black means strength, power, luxury and elegance. Also, you should remember that banks and financial institutions choose blue. In general, luxury products and services prefer black. Typically, restaurants select red and orange.
Color Theory
To begin with, there are multiple types of color schemes available. However, it’s a great idea to focus on 4 most popular color schemes: analogous, monochromatic, complementary and triadic. For example, if you want a simple web design, you can use monochromatic color schemes. This color scheme contains one primary color and its different tones and shades. Analogous colors are based next to each other on the color wheel. In effect, analogous colors are similar, for example, green and yellow-green. A complementary color combination contains from one warm color and one cool color. A an illustration, red and green colors. In reality, the triadic color scheme is a three-color combination consisting of a base color and two colors that are 120 degrees and 240 degrees apart from the base color. This is perfect if you dream about breathtaking and eye-catching website design.
Color Contast
In reality, contrast is one of the most important elements of professional web design you should focus on. Certainly, you don’t have to have tochoos eonly black-and-white color palette in order to create a high-contrast website design.This web design technique is used when you need to pay attention to special parts of website. As an exmaple, the orange CTA buttons on the blue background. At the same time, you can contrast text sizes and colors. Another good opton is to contrast with color intensity or temperature. Typically, you can constast even shapes and sizes. Finally, you can contrast with spacing and white space.
60-30-10 Rule
How to choose a website design color scheme? The 60-30-10 rule is the simplest way to choose colors for your website design. In particular, this marketing technique is extremely popular among web designers. If you dream about gorgeous color schemes, it’s recommended to use 60% main color, 30% secondary color and 10% accent color in your website design. Depending on your needs and budget, we can provide proffesional and high-quality web design.
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