Ways to Improve Your Email Marketing Strategy

improve email marketing strategy

Email marketing is one of the most popular and powerful tools to increase sales and succees online. As can be seen, emails have the highest convesion rates compared to other types of marketing. Moreover, email marketing is the king of the marketing kingdom with a 4400% ROI. However, email marketing can be challenging. As a result, we will tell you ways to improve your email marketing startegy and generate more leads:

Focus on Personalisation

According to recent studies, personalized emails deliver six times higher transactional rates. It's a great idea to segment your emails to various target audiences. For example, customers from Europe, clients from North America and other countries with different time zones. Or you can segment customers of different ages. In reality, 66% of marketers personalize their emails based on age data. Segmented, targeted, and personalized emails generate 58% of all revenue. What's more, you can get 760% increase in revenue from segmented campaigns. This is why, it's better to avoid the one-size-fits-all strategy.

Create Effective Subject Lines

Other factor to consider is the attractive and eye-catching subject line for your email marketing. In reality, subject lines with a first name have a 26% higher open rate. So, it's recommended to write email subject lines that will increase your open rate. In fact, at least 50% of emails are opened on mobile. Therefore, make sure that your subject lines will look great on mobile devies and try to keep them short not more than five words.

Use Image or Video

As a matter of fact, emails with images and videos have a higher conversion rates compared to emails with plain text. Images will grab your customers' attention and improve click-through rate (CTR) and conversions. Firstly, you can try to use images in your emails. Next time, you can use videos in your email campaign to boost your email conversion rates. Take into account: do not forget to use high-quality images and vedos.


In general, storytelling is a key part of a successful email marketing campaign. Furthermore, storytelling helps you to build strong relationshps with your customers, market your products well as gain new customers. Alternatively, you can share your company origin story, share your brand goals and future plans and tell stories of your customers. In addition, storytelling build trust to your brand.