At the present time, WooCommerce is currently the most popular technology in the ecommerce industry. As a matter of fact, WooCommerce now powers over 1.5 million active online stores. WooCommerce is a free ecommerce platform to use and download. It is a favorite choice, especially for small business owners. Since its launch in 2011, the popularity of WooCommerce continues to grow day by day. Why so many customers choose WooCommerce to power their online store? Here’s top reasons to choose WooCommerce for an e-commerce business:
Easy-to-use
In case you plan to build your ecommerce store, WooCommerce is the perfect solution to get started. In particular, WooCommerce plugin is free to download from the official WordPress Plugin Directory. Significantly, WooCommerce is easy not only to download, but to use. Moreover, you can take advantage from documentation and WooCommerce community. For comparisons between different content management systems (CMS) and ecommerce platforms, you might find our articles on WordPress vs Joomla vs Drupal and Magento vs OpenCart vs PrestaShop helpful.
Open Source and Cost-Effective
WooCommerce is an open-source platform, meaning there are no licensing fees. Businesses can enjoy the benefits of a feature-rich e-commerce solution without incurring hefty upfront costs, making it an attractive option for startups and small businesses. For guidance on creating a successful online store, check out our article on How to Create a Successful Online Store.
Customization Options
At the same time, WooCommerce is compatible with any WordPress-based theme. Fortunately, you will find a wide range of WordPress and WooCommerce themes. And, there are thousands or free and paid WordPress plugins and WooCommerce extensions, including payment, shipping, design, live chat, technical, maintenance, marketing and other options.
Responsiveness
In today’s age, mobile eCommerce is getting more and more popular. This is why, it’s recommended to make sure that your website is mobile-friendly. Thanks to WooCommerce, your eCommerce store will look appealing on smartphones, desktops, laptops and tablets. Moreover, you will find a variety of free and paid WooCommerce themes that are fully responsive. For insights into the growing impact of mobile marketing, check out our article on Mobile Marketing Statistics.
SEO-friendly
Search engine optimization is an important part of online presence these days. This is why, it’s important to check if your chosen eCommerce platform is SEO-friendly. SEO is one of main reasons to choose WooCommerce. Equally important, WooCommerce offers you the built-in SEO features to market your products and services in the best way. There are multiple SEO and marketing plugins in order to simplify your search engine efforts. Learn effective strategies to boost your site’s SEO in our comprehensive article How to Increase SEO for Your Website.
Comprehensive Analytics and Reporting
WooCommerce provides detailed analytics and reporting tools, allowing you to track sales, monitor customer behavior, and gain valuable insights. Informed decision-making becomes a cornerstone of your e-commerce strategy.
Global Reach with Multilingual Support
For businesses eyeing global markets, WooCommerce supports multilingual functionality. This feature enables you to reach customers worldwide by presenting your website in different languages and adapting to diverse cultural preferences. Discover benefits of creating a multilingual online store in our detailed article: Reasons to Build a Multilingual Online Store. For practical advice on international business expansion, check out our comprehensive guide: How to Expand Your Business Internationally.
Perfect for Blogging
Blogging in an essential part of marketing strategy. Having a blog is important for any brand, especially for eCommerce stores. Markedly, blogs increase loyalty to your brand, build better relationships with your customers, boost trust to your store, attract new customers, improve sales and revenue. WooCommerce has a seamless integration with WordPress, the world’s most preferred blogging platform. According to recent researches, over 409 million people view more than 20 billion pages each month. For more insights, check out our article on Reasons Why Your Ecommerce Store Needs a Blog.
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