Blogging is an important part of online marketing campaigns for every website, especially ecommerce store. Blogging is the best way to boost your brand awareness, build trust, drives traffic, increase loyalty and generate leads. According to researches, small businesses that blog get 126% more lead growth than small businesses that do not blog. Morever, over 81% of U.S. online consumers trust information and advice from blogs. If you are not 100% convinced yet, here are ecommerce blogging benefits:
Cost-effective Tool
To begin with, blogging is one of the most effctive form of marketing. Fortunately, having a blog is a free maketing tool compared to other types of marketing, like PPC management campaigns. It’s a wise decision to start blogging. Finally, you do not need to invest lots of money in order to get results and leads. As a matter of fact, content marketing generates over three times as many leads as outbound marketing and costs 62% less.
Search Engine Optimization (SEO) Boost:
In reality, business websites with a blog have 434 percent more pages indexed in the major search engines than those without a blog. Blog is widely used to increase SEO rankings significantly. In detail, Google and other search engines see that your website has fresh content; it is updated. This is why you get higher Google ranking and consequently more traffic and visitors. Plus, you can research keywords and include keywords in blog posts. In addition, blogging helps with internal and external link building, likewise.
Showcase Product Features and Use Cases:
Use your blog to highlight specific products or product categories. Create engaging content that showcases the features, benefits, and various use cases of your products. This not only helps potential customers understand the value of your offerings but also provides valuable information that can influence purchasing decisions.
Build your Brand:
In fact, every customer is searching for answers on his questions. At the same time, blogging is important for every business, especially for small businesses and startups. Starting a blog is one of the best ways to build your brand voice, boost your brand awareness and increase trust to your brand. Moreover, blogging is an awesome solution to show your industry experience and impress your visitors and existing customers. Above all, people love stories. So, blogging can be used to tell your story, share your customer storties and much more.
Reach New Customers:
Recent studies show that businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. Therefore, blogging can help you easily promote your prodcust and services and gain new customers. It’s will great if your customers will share your blog article in social media. It’s important to post the lastest industry news and changes. Plus, you can write useful blog content, such as reviews, shopping guides, and comparison charts, in order to help people find the right products for their needs and budget.
Integrating a blog into your e-commerce strategy is a wise investment that goes beyond the transactional aspects of online shopping. Ecommerce blogging offers significant benefits, including building relationships with your audience, improving SEO rankings, showcasing expertise in your industry, and ultimately gaining new customers for your online store. By recognizing ecommerce blogging benefits, you position your e-commerce store for long-term success in a competitive digital landscape.
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